accounting business seo keyword
SEO keywords for an accounting business can be categorized by
user intent, service type, and location. Important terms to target include high-volume keywords like bookkeeping services and tax preparation as well as more specific, or long-tail, keywords such as CPA for freelancers or accounting for e-commerce businesses. Local keywords, often featuring “near me” or a city, are vital for attracting local clients.
General accounting keywords
These keywords have high search volume but are also more competitive. They’re best for targeting broad audiences and building general brand authority.
- Accounting services
- Bookkeeping services
- CPA
- Tax preparation
- Certified public accountant
- Payroll services
- Financial planning
- Audit services
Long-tail keywords for niche audiences
Long-tail keywords are more specific phrases that target niche audiences, are less competitive, and attract more qualified leads.
- Bookkeeping services for startups
- Small business tax accountant in New York
- CPA for freelancers
- Accounting for specific industries (e.g., e-commerce, nonprofits, real estate)
- Estate planning CPA in Los Angeles
- Affordable accounting services for small businesses
Local keywords for attracting nearby clients
For accounting firms with a local client base, local keywords are crucial for appearing in Google’s “local pack” and map results.
- Accountant near me
- [Your City] accounting firm
- Tax preparation services near me
- CPA in [Your City]
- Bookkeeping for small businesses [Your City]
- Best [Your City] accountants
Intent-based keywords for your content strategy
Match the search intent of your audience to the content you create. Answer informational queries in blog posts and target transactional keywords on service pages.
- Informational (for blog posts): How to choose the right accounting software or Tips for choosing an accounting firm in [Your City]
- Commercial (for service pages): Expert tax preparation services or Small business accounting services
- Transactional (for service pages): Tax preparation near me or Free consultation with accountant
AI responses may include mi