financial business seo keyword
In the financial industry, SEO keywords are categorized by user intent, focusing on informational searches for finance-related topics and transactional searches for specific services like wealth management or loans
. Search terms often include broad keywords like “financial planning” and more specific long-tail keywords that reveal a person’s readiness to take action.
Informational keywords
These keywords capture search queries from people seeking general knowledge about financial topics. Targeting these terms with blog posts and articles helps build authority and trust with potential clients.
- “how to save for retirement”: Answers questions about the process and provides valuable guidance.
- “what is financial planning”: Defines the concept for users who are in the early stages of their research.
- “how to improve your credit score”: Addresses a common financial pain point and provides actionable advice.
- “best budgeting apps”: Targets users looking for tools to manage their personal finances.
- “what is a mutual fund”: Explains a specific investment vehicle to those learning about investing.
Transactional keywords
These are higher-intent keywords used by consumers ready to purchase or engage with a financial service. Optimizing for these terms directly targets conversion-focused customers.
- “financial advisor near me”: Focuses on local search, capturing users looking for a nearby professional.
- “fee-only financial advisor”: Targets a specific type of financial professional that some clients prefer.
- “open a savings account”: Captures users ready to take action with a banking service.
- “certified financial planner in [city]”: A highly specific, local search term indicating a strong intent to hire.
- “business loan rates”: Targets business owners investigating financing options.
B2B financial keywords
Keywords for the business-to-business finance sector often address specific pain points and solutions for companies.
- Superlative-focused: Use terms like “best invoice factoring” or “top merchant cash advance” to attract clients searching for the highest-rated solutions.
- Problem/solution-focused: Target phrases that address specific business issues, such as “commercial insurance” or “small business insurance“.
- Cost/value-related: Use keywords that focus on pricing and value, such as “business loan rates“.
- Purchasing process: Keywords that refer to the buying process, like “small business loan application process,” are useful for capturing late-stage leads.
Local keywords
For brick-and-mortar financial institutions or local advisors, a local SEO strategy is critical. Include location-specific keywords in your website content and Google Business Profile to attract clients in your area.
- “financial advisor [city, state]”: Specifies the geographic area, attracting high-intent local prospects.
- “best credit union near me”: Captures users looking for local banking options.
- “wealth management [city]”: A local search for a specific service.
- “retirement planning near me”: Targets users seeking local retirement planning assistance.
How to find keywords for your financial business
- Research your audience and competitors: Understand your customers’ pain points and the language they use to search for solutions. Use competitor analysis tools like Ahrefs or SEMrush to see what keywords your rivals are targeting.
- Use keyword research tools: Tools like Google Keyword Planner can provide data on search volume, competition, and related keywords.
- Create educational content: Write in-depth content that doesn’t focus on direct selling to help users understand complex financial topics. This builds authority and attracts valuable backlinks.
- Optimize for different keyword types: Include broad terms in your service descriptions while also creating targeted content that uses longer, more specific keywords. This strategy covers all stages of the customer’s journey.
- Focus on E-E-A-T: For financial services, search engines emphasize Expertise, Experience, Authoritativeness, and Trustworthiness. Showcase your credentials and provide accurate, high-quality content to signal credibility.