shipping seo keywords
A good SEO strategy for shipping relies on a combination of broad, high-volume keywords and specific, long-tail terms to capture different stages of the customer journey
. Keywords can be broken down by industry type, including logistics, freight forwarding, and e-commerce shipping.
Keywords for general logistics and transport
These broad, high-volume keywords are useful for building brand authority, while more specific, local, and long-tail terms target users with higher buying intent.
- General terms:
- Logistics company
- Logistics services
- Transportation and logistics
- Third-party logistics (3PL)
- Specific services:
- Warehousing and logistics
- Reverse logistics
- Supply chain solutions
- Last-mile delivery services
- Location-based terms:
- “Logistics near me”
- “Logistics services in [city/state]”
- “Best logistics company in [city/state]”
Keywords for freight forwarding
These terms are suitable for businesses that specialize in organizing shipments for businesses.
- Freight forwarding companies
- International freight forwarder
- Freight shipping companies
- Ocean freight shipping
- Air freight forwarding
- “Freight brokers near me”
Keywords for e-commerce shipping
E-commerce shipping focuses on logistics for online retail. Keywords should target the user’s specific search intent, including queries about specific carriers or shipping speeds.
- General e-commerce shipping:
- “E-commerce shipping”
- “E-commerce logistics”
- “Shipping for online store”
- Service-specific terms:
- “Free shipping”
- “DHL e-commerce tracking“
- “International shipping for e-commerce”
- Long-tail and comparison terms:
- “Fastest shipping for e-commerce”
- “Shipping carrier comparison”
- “How to calculate shipping costs”
How to use shipping keywords for SEO
- Optimize on-page content: Incorporate primary keywords into your page titles, headers, and body text, and use secondary keywords naturally throughout.
- Target long-tail phrases: Use specific, longer phrases that indicate high purchase intent, such as “portable waterproof speakers for cycling,” to capture niche traffic.
- Create high-quality content: Address user intent by creating content that answers questions, not just advertises your services.
- Build a strong internal linking structure: Link related pages on your site to signal to search engines that your website is robust and authoritative.
- Focus on local SEO: Claim your listings on Google Business Profile and other directories to attract local customers, and use location-based keywords.