Key e-commerce SEO terms include keywords (like “long-tail” and “transactional”), on-page SEO (optimizing titles, descriptions, and content), technical SEO (site speed and mobile-friendliness), and off-page SEO (building backlinks). The goal is to increase organic visibility to drive qualified traffic and sales by matching user search intent.
Keywords
- Long-tail keywords: More specific, multi-word phrases that have lower search volume but higher conversion rates due to their specificity (e.g., “waterproof running shoes for men”).
- Transactional keywords: Terms indicating a user is ready to buy, often including words like “buy,” “discount,” or “coupon” (e.g., “buy nike air max online”).
- Informational keywords: Terms used by users seeking information rather than looking to purchase immediately (e.g., “how to choose running shoes”).
- Search Volume: The number of times a keyword is searched for in a given period.
- Keyword Difficulty (KD): A metric indicating how hard it will be to rank for a specific keyword.
On-page SEO
- Title Tags: The clickable headline for a webpage in search results. It should be concise, compelling, and include the primary keyword.
- Meta Descriptions: The short summary below the title tag. A good meta description can improve click-through rates (CTR) by providing a compelling reason for users to click.
- Product Descriptions: Unique and detailed descriptions that are optimized with relevant keywords to help search engines understand the product.
- Image Alt Text: A text description of an image that is used by search engines to understand the image’s content and is beneficial for accessibility.
Technical SEO
- Site Speed: How quickly a website loads. Faster websites lead to better user experiences and higher rankings.
- Mobile Optimization: Ensuring a website works and looks good on mobile devices, as a significant portion of e-commerce traffic comes from mobile.
Off-page SEO
- Backlinks: Links from other websites to yours. High-quality backlinks are a strong signal of authority to search engines and can significantly improve rankings.
- Link Building: The practice of acquiring backlinks from other websites.
Other important terms
- User Intent: The underlying reason a user is searching for a particular keyword. Understanding intent is crucial for creating content and choosing keywords that align with the user’s goal.
- Engagement Metrics: Data that shows how users are interacting with your site, such as bounce rate and time on page.
- E-E-A-T: Experience, Expertise, Authoritativeness, and Trustworthiness. These are guidelines Google uses to assess the quality of a page.