Accounting services Bookkeeping services CPA Tax preparation Certified public accountant Payroll services Financial planning Audit services Sioux Falls SD Bookkeeping services for startups Small business tax accountant in New York CPA for freelancers Accounting for specific industries e-commerce nonprofits real estate)

user intent, service type, and location. Important terms to target include high-volume keywords like bookkeeping services and tax preparation as well as more specific, or long-tail, keywords such as CPA for freelancers or accounting for e-commerce businesses. Local keywords, often featuring “near me” or a city, are vital for attracting local clients. 

These keywords have high search volume but are also more competitive. They’re best for targeting broad audiences and building general brand authority. 

Long-tail keywords are more specific phrases that target niche audiences, are less competitive, and attract more qualified leads. 

For accounting firms with a local client base, local keywords are crucial for appearing in Google’s “local pack” and map results. 

Match the search intent of your audience to the content you create. Answer informational queries in blog posts and target transactional keywords on service pages.